Vox Sound Equipment Limited Italian brochure

Produced for Comusik, distributors in Italy, 1968

A brochure produced for Comusik in 1968. Comusik, based in Rome, acted as "distributrice esclusiva per Italia".

In early 1969, Italian distribution passed to E.M.E at Montecassino. See the list of agents listed in the advert placed by Vox in "Beat Instrumental" magazine, February '69.

The E.M.E. factory at Monte Cassino ready for production, November 1968

Report from Billboard magazine, 2nd November, 1968.

The prices quoted in the brochure below are eyewatering. In 1968, 10,000 lire was approximately £6.72. The table below gives the Italian price in pounds equivalent, against the price quoted in the JMI (UK) pricelist of April 1967.

AMPLIFIER

ITALY

UK

Traveller

£144 £62

Virtuoso

£188 £110

Conqueror

£386 £170

Defiant

£436 £194

Supreme

£601 £271

Dynamic

£302 £149

Foundation

£352 £171

SFB

£420 £204

The differential is striking - shipping, duty and mark up all presumably taking their respective tolls.

The amps on the front cover are Thomas Organ amps (US Vox), for whom Comusik also acted as distributor.

Click for larger images

Front cover.

Amplifiers.

Gyrotones and Organs.

Back cover.