Vox Sound Limited - articles in Beat Instrumental

mid 1970 - 1973


Below, a growing collection of articles on "Vox Sound Limited" (VSL), the successor to "Vox Sound Equipment Limited", in Beat Instrumental magazine from July 1970. July '70 is the moment when we first see the new name.

The full and half-page adverts taken out by VSL .

The adverts taken out in "Melody Maker" newspaper - a new thing for Vox - can be seen on this page.

VSEL articles in Beat Instrumental mid 1968 to late 1969 are here.

Beat Instrumental, no. 87, July 1970. Notice on Vox from the "Guitar Guide". "The new company of Vox Sound Limited have reduced their range of guitars to three models."

Also from July 1970, VSL providing the equipment for the International Festival of Music in June. Los Bravos and Omega (Omega Red Star) were relatively long-standing customers of Vox.

Beat Instrumental, no. 90, October 1970. Report of the Associated Musical Instrument Industries fair in late August. Not all that much to write home about by all accounts.


Beat Instrumental, no. 93, January 1971. From an article entitled "Focus on PA". Note on the Vox equipment available.

Beat Instrumental, July 1971. The preamble to a short section on Vox, the Defiant strangely said to be "new". Note the address - still Erith. But the move may already have been in progress.

The body of the notice on Vox equipment, along with prices, in Beat Instrumental, July 1971. The Defiant and Supreme, just to take two quick examples, are the same price as in August 1970. See the yellow VSL pricelist here. New to the range are the 100 watt Focus speakers. A surviving set can be seen at the foot of this page.

Two illustrative pictures from the July 1971 piece on amplifiers. The Defiant pic is an old one, from JMI days, showing a pre-production amp.

Beat Instrumental, no. 100, August 1971. The account of the AMII Trade Fair at the Russell Hotel, August 1971. The Slavemasters - on which see this page - were presumably prepared for release at the show. The V100 had already been advertised in Melody Maker - April 1971 - though here we have its price: £87.25. Decimal currency was still new at the time. The mood seems relatively upbeat - certainly a huge improvement on the year before. The full-page advert .

By August 1971, Vox Sound Limited had moved from the old Vox Works at Erith. The new office and showroom were at 9 Gees Court, a small but smart alley off Oxford Street just by Selfridges.Production moved to the Birch-Stolec factory at St Leonards-on-Sea, near Hastings. Staffing of the sales team is mentioned in the notices from November, below.

Also from August, a shot of Macari's Musical Exchange in the old Jennings shop on Charing Cross Road. At left, two AC50s and T60 or T100 cabs, an AC100 and 2x15", an AC50 Foundation Bass, and two Super Foundation Basses. To right, a SS100 PA, an AC30, and just visible, a Defiant.

Beat Instrumental, September 1971. The setting up of a music shop, hardly coincidentally, not too far from the new Vox/Birch-Stolec factory.

Beat Instrumental, no. 103, November 1971. Notes on the new "Vox Sound Limited" office and personnel. £100,000 of export orders was no small feat. The last line is intriguing: "On their stand at the Canadian show, Vox will be exhibiting their latest range of educational and PA equipment."

As this is the November issue, the event had of course already taken place. But what was Vox educational equipment?

Beat Instrumental, December 1971. A note on the organs available from Vox Sound Limited.